Rolls-Royce have redefined the future of luxury mobility with the Rolls-Royce VISION NEXT 100, which made its North American debut. The new automobile, which also goes by the name 103EX, was introduced at the Barker Hangar in Santa Monica, California.

It represents a completely personal autonomous Rolls-Royce experience, and is one of four visionary products announced by the BMW Group earlier this year.

“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque.”Giles Taylor, Director of Design, Rolls-Royce Motor Cars

The ‘Voice of Eleanor’ inhabits 103EX. Eleanor is a virtual assistant and chauffeur, predicting the situation and surroundings that await passengers.

The centrepiece of the Grand Sanctuary cabin is a beautiful sofa, made of opulent fabrics, whilst the size of the 103EX harks back to the regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, she lights the way to the future of luxury.

HLM MAGAZINE

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