Gucci DIY (Do It Yourself) service, is offering men and women the chance to customise their own unique jackets and shoes.

Gucci DIY was first launched in May 2016 with the brand’s popular Dionysus bag — recognisable by its signature clasp — customised with whimsical embroidered patches. Their latest DIY creations can be seen in their flagship Milan store.

Clients can choose from a range of motifs, including kingsnakes, flowers and bees — which speak to the new language Michele has established for Gucci since he was installed as creative director in January 2015.

HLM MAGAZINE

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